Digital Marketing GLOSSARY: most used words with letter G

Hey there!
We’re Alessandro and Agata; today we are writing about G letter of our monthly appointment with our glossary.


This is something which for sure is well known for all marketers this year. The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area.


If someone needs a help and reports of their tracking and website traffic one of the best services is Google Analytics, freemium web analytics service offered by Google. Google launched the service in November 2005 after acquiring Urchin.


The categorization of potential markets on the basis of gender i.e. male or is what entailed in the process of ‘’Gender Segmentation’’.


The practice of delivering different content like for example email campaigns or advertisements to a user based on his or her geographic location. Geo-targeting can be used to target local customers through paid search campaigns.


Another service provided by Google is Google Ads. This is online advertising service where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.


Betting a money or different goods on an event with an uncertain outcome with the primary intent of winning money or material goods.  The outcome of the wager is often immediate, such as a single roll of dice, a spin of a roulette wheel, or a horse crossing the finish line, but longer time frames are also common, allowing wagers on the outcome of a future sports contest or even an entire sports season.


Legalized gambling, playing games of chance for money, often referred to in law as “gaming”.


AdSense is a platform for cooperation Blogger and webmasters which want to sell ad space on its site in GDN program.


Full form is Google Click Identifier that is a small string of numbers and letters, which are used as a unique ID badge for visitors to a website.


A WordPress plugin that keeps track of all completed form submissions and adds a customizable contact form to a website.


Allows to their users to check daily offers and deals worldwide.


Better known by its acronym GIF  is a bitmap image format that was developed by a team at the bulletin board service (BBS) provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987.[1] It has since come into widespread usage on the World Wide Web due to its wide support and portability.

Alessandro Gherardi & Agata Janicka