Digital Marketing GLOSSARY: most used words with letter D

Hello peeps, here we go with our fourth episode of the Digital Marketing Glossary.
Today we will dig in on terms with letter D such as Digital Marketing, Database, Delivery Rate and so on. We hope you will fully enjoy! See you soon 🙂


It’s a web page that contains and displays aggregate data about the performance of a website or digital marketing campaign. A dashboard pulls information from various data sources and displays the info in an easy-to-read format.


It’s a catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on a internet-connected device with a screen. Traditionally, television was not considered digital marketing, however the shift from cable television to internet streaming means that digital advertising can now be served to online TV viewers.


It’s an Ads on a display network which include many different formats such as: images, flash, video, and audio. Also commonly known as banner ads, these are the advertisements that are seen around the web on news sites, blogs, and social media.


It’s an index of websites where the listings are compiled by hand, rather than by a crawler. Whether general or niche-oriented, the best of these sites are structured, reviewed and regularly updated by humans with transparent editorial guidelines.


It’s a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be text, HTML, or rich media, look like Web-based ads rather than typical email messages. A number of elements make direct email marketing different from spam or other less sophisticated email campaigns.


It’s a collection of information that is organized so that it can be easily accessed, managed and updated. Data is organized into rows, columns and tables, and it is indexed to make it easier to find relevant information. Data gets updated, expanded and deleted as new information is added.


It’s opposed to single opt-in. A way to process new email subscriber requests that requires those subscribers to confirm their email address before they are on list.


It’s a that percentage of emails sent from the sender actually reach subscribers’ inboxes.


It’s a free tool from Google that lets users make custom reports with data from Google’s marketing services and external sources.


The deep web are parts of the World Wide Web whose contents are not indexed by standard web search engines for any reason.


It’s a network of websites and apps that show display ads on their web pages. Google’s display network spans over 2 million websites that reach over 90% of people on the internet. Businesses can target consumers on the display network based on keywords/topics, placement on specific webpages, and through remarketing.

DKIM (DomainKeys Identified Mail)

It’s an email authentician technique that links a domain name to an email message. Used to verify an email’s authenticity and to increase deliverability rates.


Is usually refers to automated marketing that sends a series of messages to prospects over time. Autoresponders are a type of drip marketing.


It’is the process of using computing techniques and technologies to transmit or transfer electronic or analog data from one computer node to another.


Is a website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet – location of an entity on the Internet.

Domizia Marini & Alfredo Grasso