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Digital Marketing GLOSSARY: most used words with letter E

Hi Advice Global digital public! It’s Emanuele and Tatiana here, we are Italian and Dutch born and at Advice Global we look after Benelux (E&T) and Brasil (E). We tried to find an interesting bunch of words for you to get on top of your glossary skills! Sit back, read and enjoy.

EMAIL BOUNCED

Bounced emails are addresses that could not be delivered successfully to recipients of email marketing campaigns.

ENGAGEMENT RATE

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more.

ENHANCED CPC

Enhanced cost-per-click (ECPC). ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

ECPM EFFECTIVE CPM

eCPM helps compare media with different pricing methods by converting everything to a common metric. This can be helpful when you have a mix of cost per impression cost per click, cost per lead, cost per action or other pricing methods.

EPC EARNINGS PER CLICK

EPC (Earnings per Click), is a common payment model for affiliate schemes, and a formula that affiliates can use to determine the bulk value of the click-throughs that they bring to their affiliate partners.

EPM EARNINGS PER THOUSAND

Earnings per thousand is the amount of advertising revenue that is earned for every thousand internet ad impressions that a website or publisher provides.

ESP (Email Service Provider)

Is an organization which offers email marketing or bulk email services. They may also provide other services such as email tracking, email segmentation, testing, template creation, subscriber lists etc.

EXPOSURE

Exposure is when consumers have seen or heard a media message. It’s doesn’t necessarily mean that the consumer is aware of it, only that they were exposed to it.

ENGAGEMENT MARKETING

Engagement marketing is a marketing strategy that tries to fix the disconnect that can occur between customers and brands by encouraging consumers to participate in the development of a brand.

ECOMMERCE

The ability to purchase online or for an. Website features that allow eCommerce are commonly called shopping carts.

E-MARKETING

Another synonym for online marketing, internet marketing, or digital marketing. Marketing strategies (like SEO, PPC, retargeting, social advertising, etc.) that uses web based technology with the aim to generate sales leads or e-commerce revenue.

EXACT MATCH

This is the most specific of the match types (unique). With this feature your ad will only show if the search term contains your keywords exactly as they are written, all the rest will be excluded.

EXPANDED TEXT ADS

These are text ads with characters having double sized compared to standard text ads. Expanded Text Ads are mobile-optimized, so you can reach potential customers on desktop and mobile devices with the same ad.

Emanuele Rebora & Tatiana Maeijer

2018-06-13T09:49:01+00:00

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