Digital Marketing GLOSSARY: most used words with letter I

Hey there!
We are Marco and Alessandro, this month we would love to write about the best letter ever to write a glossary, letter I.
Did you know that the most searched word on google in the world with the letter i is Instagram?
We listed below the best words with I for the marketers all around the world.

INTERNET IDENTITY (IID)

Also called online identity or internet persona, is a social identity that an Internet user decides to use in online communities and sites. It can also be considered as an actively projection of oneself. Recently, with the introduction of cookies and tracking systems, some websites also use the user’s IP identify them.

INFOGRAPHIC

Are visual representations of information, data or knowledge intended to present information quickly and clearly. It can help you simplify a complicated subject or turn an otherwise boring subject into an interesting and enjoyable experience.

INTERNAL LINK

Internal links differ from external links, which point from one site to another. They are important for website usability and making it easy to help users find what they are looking for, and move from one page to another on a site.

INTERNET

Is the global system of interconnected networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope.

INFLUENCER

A Social Media Influencer is a user on social media who has established credibility and can reach a vast audience in a specific industry. His/Her status leads to a great persuasion effects, therefore companies pay them in order to advertise their products.

INTEGRATED MARKETING

Integrated Marketing consist in creating a unified experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective.

INFORMATION TECHNOLOGY (IT)

Is the use of any computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data.

IMPRESSION

A term used in Digital marketing advertising that means how many times an advert was shown.

INBOUND MARKETING

Inbound marketing refers to the activities and strategies used for attracting potential users or customers to a website. We can consider inbound marketing activities: Email Marketing, Newsletters, Lead Generation, SEO, SEM.

IP ADRESS

An IP (Internet Protocol) address is a unique number that identifies a device using the world wide web.

IFRAME

An HTML document that is inside of another HTML document on a website. Iframes are used commonly to embed content from one source onto another web page.

Alessandro Gherardi & Marco Martinez