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Something about You’ve got Mail (1998) movie

you've got mail movie

18th December 1998 was going out in the cinemas an american movie called You’ve got Mail.
Film starring Tom Hanks and Meg Ryan, directed by Nora Ephron, and co-written by Nora and Delia Ephron, inspired by the play Parfumerie by Miklós László. The film is about two people in an online romance who are unaware that they are also business rivals. It marks the third coupling of Hanks and Ryan, who had previously appeared together in Joe Versus the Volcano (1990) and Sleepless in Seattle (1993).

The Plot

you've got mail plot movie

In You’ve got Mail Kathleen Kelly is involved with Frank Navasky, a newspaper writer for The New York Observer who is always in search of an opportunity to root for the underdog. While Frank is devoted to his typewriter, Kathleen prefers her laptop and logging into her AOL email account. Using the screen name Shopgirl, she reads an email from NY152, the screen name of Joe Fox whom she first met in an over-30s chatroom. As her voice narrates her reading of the email, she reveals the boundaries of the online relationship; no specifics, including no names, career or class information, or family connections.

Joe belongs to the Fox family which runs Fox Books—a chain of mega bookstores. Kathleen runs the independent bookstore The Shop Around The Corner that her mother ran before her. The two are shown passing each other on their respective ways to work, revealing that they frequent the same neighborhoods in Manhattan. Joe arrives at work, overseeing the opening of a new Fox Books in New York City with the help of his best friend, branch manager Kevin. Kathleen and her three store assistants, George, Aunt Birdie, and Christina, open up her small shop that morning.

Following a day with his eleven-year-old aunt Annabel and four-year-old half-brother Matthew, Joe enters Kathleen’s store to let his younger relatives experience story time. Joe and Kathleen have a conversation that reveals Kathleen’s fears about the Fox Books store opening around the corner. He omits his last name and makes an abrupt exit with the children. At a publishing party for New York book business people later that week, Joe and Kathleen meet again, where Kathleen discovers Joe’s true identity. She accuses him of deception and spying, while he responds by belittling her store.

When the two finally decide to meet, Joe discovers whom he has been corresponding with. At first he decides not to meet with Kathleen, but then to meet with her without revealing his on-line identity, leading them to clash once more. Joe later resumes the correspondence, apologizes, and promises to eventually tell her why he stood her up.

After both break up with their significant others, Joe realizes his feelings towards Kathleen and begins building a face-to-face relationship, still keeping his on-line identity a secret. He arranges a meeting between Kathleen and his on-line persona (along with his dog Brinkley), but just before she is to meet this on-line friend, he reveals his feelings for her. Upon arriving at the agreed meeting place, she hears Fox calling to Brinkley, who has run ahead, and sees that her on-line friend is really Fox, and that she loves him, too.

You’ve got Mail: trailer and review

In the 1998, when the New York Times goes out with the You’ve Got Mail review, we can see how the world changed in the last 20 years:

“The essence of that place, its populace and this precise moment in our technological evolution are captured so endearingly here that ”You’ve Got Mail” becomes a New York story reminiscent of early Woody Allen romances, turning the characters into charmingly neurotic products of the place they call home. And in this setting, as far as ”You’ve Got Mail” is concerned, the most important landmarks are intimate little hangouts and good old-fashioned books”.

Why, after 20 years, the email is still important?

The plot showed how the emails was changing the world and our communication methods 20 years ago and how the email marketing changed the digital advertising. Is hard to believe, but the first emails were born in 1971, thanks to Ray Tomlinson and his system to exchange messages between different american universities. Just to understand, Google appeared in 1999 and Facebook only in 2004.
Nowadays, these two giants, Facebook and Google, represent more then 84% of the whole worldwide digital advertising budgets.

Now we have to understand why the email is still important in 2018?
The email is still really important because is a marketing process. If you are interested in the message, you will open it. After open, you will see the fully email and if you are still interested to the communication, you will click and it showed the landing page. After this apparently easy process, we can really understand if the user could become a client. When the user arrives in the landing page, if the aim of the advertiser is clear, if the landing page shows a good quality and especially if the registration form is coherent with the advertisement, we will have a new lead.
Nowadays there are more then 4 billions active emails, the 95% of the online customers are using the emails as a main channel, in 2018 is clear the importance of email marketing.

The most important difference between the emails and the others online marketing channels is that the mailbox belongs to the user and he can decide how manage his mailbox. This is really important and that’s why is the best channel to promote a product or a service in the online marketing industry. The importance of email marketing is to get new clients and traffic in the websites and landing pages.
Is the same core topic of the funny page of Bustle.com. In this article, the author Amy Mackelden was explaining the 11 right predictions of the movie.

Do you want to learn more? Discover our Email Marketing Services and contact us. We’ll be happy to give you all the information about our job and your opportunities!

Relax, eat pop corn, watch You’ve got Mail!… and open your mailbox! ♥️

Alessandro Gherardi

2018-04-03T12:52:46+00:00

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